Thanks to digital communications, it has never been easier for organisations to expand internationally, reaching new audiences, partners and customers.
But supporting such expansion with international public relations is not always straightforward. Different countries have different cultures and approaches when it comes to engaging with the press, undertaking online and offline marketing and telling corporate stories. It’s not enough to take your UK press release and send it to a few new press desks. You need to understand the processes and practices of a whole new landscape.