Demonstrating the innovation in User Environment Management

AppSense is a leading provider in User Environment Management solutions. AppSense enlisted Context as the lead agency for EMEA and Australasia for a campaign focusing on increasing their share of voice within the media, and establishing them as a leader in the space.


The Challenge

AppSense are a leading provider of User Environment Management (UEM) solutions, and were keen to initiate a collaborative and integrated international PR programme.

AppSense appointed Context as its lead agency for EMEA and Australasia, which meant co-ordinating and working with partner agencies in the USA, Germany, Netherlands, France and Australia.

The brief was clear and focused on increasing AppSense’s share of voice in the media, promoting the company as a reseller-friendly business and enhancing its reputation as a leading innovator of desktop solutions.


The Strategy

By providing a steady pipeline of news and case studies, Context worked closely with AppSense to develop a strategy that would satisfy (and exceed) these goals. Context’s plan showcased the innovation inherent within AppSense and reinforced its position as a leader in its field.

Context also developed a series of in depth articles and how-to guides for target publications in the UK and capitalised on market trends issuing comment on news stories and gaining valuable mind share.

The use of customer case studies also showcased AppSense’s real-world deployments and how they work with these clients to enhance the end user experience.


The Results

Widespread and regular coverage established with the main channel publications, including an interview on Channel Pro about AppSense’s channel strategy.

Key trade coverage highlights included TechWeek Europe, Information Age, CRN and Channel Pro.

AppSense was also named runner-up in the SVC Awards for VDI Product of the Year, following Context’s campaign.