Meet The Team
Charlotte Cloud
Account Manager

Charlotte joined Context after two years in technology PR where she focused on fintech and IT security sectors. Prior to this she worked as creative industries co-ordinator at Southampton University following an earlier career in teaching. She holds a BA in English and a post graduate certificate in education from Portsmouth University. When not at work Charlotte enjoys roller derby (think roller skating and rugby) and oil painting.

Chris Hogg
Account Director

A former journalist, Chris brings a wide range of skills encompassing both traditional and digital forms of media and communications. He has worked for a number of publications including the Stoke Sentinel, where he served as the title’s digital publisher. Originally from the Wirral, Chris graduated from Durham University with a degree in English, is a keen sports fan, Everton supporter and all-round technology enthusiast.

Craig Coward

As well as being a co-founder of Context, Craig is one of the leading cybersecurity experts in the UK with over 25 years’ experience looking after major international clients. When he’s not handling major breaking news, you’ll often find him on his motorcycle heading for the Welsh countryside.

Frank Smith
Managing Director

Context founder Frank brings  a wealth of experience from both in house and agency roles and remains a hands on MD working alongside the rest of the team. He has led a number of international clients in telecoms and consumer tech including established brands and fledgling start-ups. He’s currently tackling the never-ending renovation of a VW Camper Van, and favours holidays cycling in the French hills.


Jenni Livesley
Senior Account Manager

Jenni has been with Context since 2010 after graduating from the University of Leicester with a degree in Psychology and Sociology. She has expertise in the healthcare IT, telecoms, and consumer technology sectors while also working with clients in diverse fields such as event management and recruitment. She is a keen horse-rider and chorister, having once sung for the Her Majesty the Queen!

Luke McDowell
Account Manager

Luke joined Context after working for a London tech agency covering both B2B and B2C accounts. His experience spans a variety of clients including healthcare, Fintech, Blockchain, Cryptocurrency and entertainment. Prior to PR, Luke worked in television production and news at ITV for four years. Outside of work Luke is usually listening to country music, watching Grey’s Anatomy or spending time with dogs.

Pat Mellalieu
Finance Manager

Pat is an experienced financial manager and looks after the books at Context. She also provides admin support to the team. She has held accounts positions for a number of agencies and major corporations including Tarmac.

Sarah Boyle
Senior Account Manager

Sarah joined the Context team in May 2019, bringing 8 years’ experience in B2B and B2C PR with her. Sarah has previously worked with big brands such as Aldi, Bupa, Accor Hotels, Halewood International and CrossCountry Trains. Out of work Sarah enjoys hosting book clubs, drinking the odd glass of fizz and forcing herself to the gym.

Sarah Handyside
Content Writer

Sarah has worked in agency and in-house PR for seven years, following a degree in English Literature. Her experience covers information security, biotechnology, online payments, engineering and more. Originally from rural Northumberland, she sadly doesn’t have a proper northern accent.

Tacita Berriman
Account Manager

Tacita joined Context from a position as Faculty of Business and Law Press Officer at Manchester Metropolitan University. Prior to this her background was in the green energy sector and the marketing and management of language schools in Egypt and China. Tacita graduated in 2012 with a Bachelor’s and a Master’s degree in Classics from the University of Leeds and when not at work can be found reading a good book or in the yoga studio.

Join Our Team
Context Are Hiring

We’re always on the lookout for talented PR practitioners to join our team. If you think you’ve got what it takes, send your CV and a link to your LinkedIn profile.