Context was able to provide a comprehensive PR plan and pipeline of news for Palette to enable them to maximise their presence within the UK and US. They produced regular press releases and frequent topical blog posts to improve SEO organically for key terms and encourage greater engagement with partners and customers. Context also generated in-depth thought leadership articles around Fintech issues and customer success case studies.
Context successfully established Palette as a leading enterprise purchase-to-pay specialist within the UK and US. They secured coverage in key target publications including Information Age, Medici, Global Banking & Finance Review, gtnews and wider business media outlets. There was also a strong take-up of news content by the media, including product launches, customer wins and partnership.