Palette – now trading as Rillion – provides Fintech solutions and market leader of financial process automation software and has designed one of the most advanced process automation solutions – spanning work processes and organisations – providing efficiency across the value chain from purchase to payment.
Palette approached Context to introduce the organisation to the UK market and maintain its profile in English language media to raise awareness of its innovative purchase-to-pay automation solutions.
Context was able to provide a comprehensive PR plan and pipeline of news for Palette to enable them to maximise their presence within the UK and US. They produced regular press releases and frequent topical blog posts to improve SEO organically for key terms and encourage greater engagement with partners and customers. Context also generated in-depth thought leadership articles around Fintech issues and customer success case studies.
Context successfully established Palette as a leading enterprise purchase-to-pay specialist within the UK and US. They secured coverage in key target publications including Information Age, Medici, Global Banking & Finance Review, gtnews and wider business media outlets. There was also a strong take-up of news content by the media, including product launches, customer wins and partnership.