Throughout the course of this long-standing engagement, Context has evolved its strategy to meet with devolo’s changing requirements, as well as the changing media landscape.
Within this time, certain objectives have remained constant – most notably the need to increase and maintain brand awareness, as well as to cement and retain devolo’s position as the leading provider of Powerline and data communication solutions.
With this in mind, Context’s main approach has been to ensure all PR activity is designed to:
- Educate the market on the need for improved connectivity
- Highlight the expertise behind the team at devolo
- Showcase devolo as an innovator in the field
- Engage with devolo’s customer audience
- Demonstrate devolo’s market leading position
As well as ensuring regular engagement with key journalists, to support product launches and ongoing campaigns, Context has also held a number of successful press tours designed to give journalist’s first hand experience of devolo’s product range.