In early 2017, Yubico’s PR campaign kicked off with its announcement regarding Facebook’s integration of the YubiKey as part of the social network’s enhanced 2FA protocol. The story made national press with coverage in most major titles including the Independent, the Telegraph and the Daily Mail in addition to leading consumer publications such as Wired UK, ZDNet and the Register.
Following on from the early success, Context continued to drive momentum with the media through proactive media pitching for product placements and interviews, thought leadership articles and press releases regarding the latest integrations. Context also supported Yubico with the launch of the YubiKey 5 Series in 2018, and the subsequent launch of the YubiKey 5Ci in August 2019.
Context focused on building Stina’s profile and credibility with the UK media. Part of this involved setting up and managing media briefings with Stina in London, which were well attended by major security and IT journalists from InfoSecurity, SC Magazine, Web User and Compelo. This resulted in Stina’s participation as a keynote speaker at the WIRED Security Conference, where Yubico handed out YubiKeys to every attendee.
Context also entered a number of awards on behalf of both Stina and Yubico, resulting in a winning submission for Best Multifactor Solution in the SC Europe Awards and several shortlisted entries.
Context’s comprehensive media relations campaign resulted in widespread coverage for Yubico across consumer, national, trade and regional media.
Coverage highlights include a full page feature in Marie Claire, a video interview with TEISS, print coverage in The Evening Standard and a YubiKey feature in Metro’s Lust List.
Over two years, Context secured 139 pieces of coverage, with a total audience reach of around 3.1 billion.