Founded in 2023, ThingsRecon is a cyber risk intelligence provider helping security teams gain continuous visibility into their external attack surface and digital supply chain. By surfacing hidden assets and mapping how third parties are connected to an organisation, ThingsRecon delivers a proximity-based view that helps teams act on the exposures closest to their core systems.
The challenge
ThingsRecon operates in a fast-paced and very competitive cyber security space, delivering attack surface management and supply chain security solutions in an increasingly threatened third-party and infrastructure-facing market. The challenge was to raise brand awareness in the UK and European markets and establish the leadership team at ThingsRecon as trusted commentators on cyber risk and resilience.
The strategy
Context provided an ‘always on’ PR service that integrated quick-response commentary with thought leadership content.
A big part of Context’s strategy was proactive newsjacking where comments were placed in the news media in response to emerging cyber-attacks and breaches. In this way, ThingsRecon remained top in all news headlined with cyber risk.
Alongside media comments, Context began creating a series of byline articles and interviews with a focus on cyber risk at a board level, digital supply chains, Incident Response (IR) pressure, and a shift in focus from technology threats to impact.
Press releases were used to mark key milestones such as a product launch in supply chain security, expansion of a partnering programme, or new research on cyber-hygiene.
“In a competitive cybersecurity market, our differentiator is the credibility and technical authority of our founding team. Context helped us consistently place ThingsRecon in the right conversations, from rapid response to strategic board-level thought leadership, establishing our subject matter experts as trusted voices on supply chain and attack surface risk. The quality of placements has significantly elevated our profile in key markets.”
Sabrina Pagnotta, Head of Marketing
The results
- 120+ pieces of coverage secured across national, broadcast, online and trade media
- Tier 1 national and broadcast exposure, including Sky News, CNN, The Telegraph, The Independent, Metro and City AM
- Consistent rapid response placements tied to major cyber incidents affecting retailers, manufacturers, infrastructure providers and supply chains
- Regular thought leadership bylines and interviews in influential titles such as Computer Weekly, Professional Security, Help Net Security, Cyber Security Intelligence, Technology Reseller and SME Today
- Pickup of press releases across security, enterprise IT and compliance publications, supporting product launches and original research
Context’s strategy established ThingsRecon as both a go-to commentator on breaking cyber events and a strategic authority on attack surface and supply chain security, building sustained visibility and credibility in key markets.