To help drive the rebrand process, Context designed and implemented an integrated communications strategy, centred on a new website which rebranded the legacy Simoco Group as Simoco Wireless Solutions. The website showcased Simoco’s end-to-end communications capabilities and ability to work in the most challenging environments through a range of authoritative content including landing pages, blogs, whitepapers, case studies and thought leadership articles.
Context also implemented a number of initiatives to raise awareness and engagement with the new company identity. For internal audiences, this included content introducing the Simoco Wireless Solutions business and a quarterly internal newsletters to foster excitement and ambition among employees.
External communications consisted of building the profile of Simoco Wireless Solutions through a new social media presence, regular email marketing campaigns and a media relations campaign that included company news and profiles of key figures within the senior management team, including CEO Mike Norfield.