Alupro is an industry funded, not-for-profit organisation with over 30 years’ experience representing the UK’s aluminium packaging industry.  

Working in partnership with local authorities, the waste management industry, and the wider metal packaging sector to develop and stimulate the UK’s collection infrastructure, Alupro’s mission is to exceed recycling targets for aluminium packaging. 

To achieve its mission, Alupro manages and runs consumer information and education campaigns to encourage participation in recycling schemes. 

Context has been working with Alupro on media relations and public affairs programmes since 2024.