Generative Engine Optimisation (GEO)
The way people search for information online has fundamentally changed. Traditional Googling is giving way to dynamic, conversational interactions with generative AI engines like ChatGPT, Gemini, and Perplexity. As a result, GenAI is fast becoming the first stop in the modern customer journey.
Public relations (PR) and content marketing play a critical role in this process, helping shape the narratives and trusted sources that GenAI tools draw from to inform user decisions. At Context, we help brands adapt to this new discovery model, ensuring your voice remains trusted, visible, and influential in AI environments.
What is Generative Engine Optimisation (GEO)?
As AI-powered search tools become central to how people discover information, a new strategy called Generative Engine Optimisation (GEO) is gaining traction—especially in PR and communications.
GEO focuses on increasing the visibility of your authoritative content within AI-generated responses, rather than just traditional search engine rankings. A robust GEO strategy ensures your content is not only discoverable, but also cited and summarised by generative engines when users ask questions related to your brand or expertise.
Shaping Brand Authority in the Age of AI
For marketers and brand strategists, GEO offers a powerful way to ensure brands are not just seen, but actively surfaced in AI-generated answers. At Context, we combine decades of PR expertise with data-backed AI insights to help clients take control of their narratives in Generative AI. Our strategic approach aligns with frameworks highlighted by Gartner’s recent Marketing AI Trends Report, which emphasises the importance of AI visibility and brand authenticity in generative ecosystems.
How We Take Control of Your Brand’s AI Visibility
To achieve this, we’ve partnered with BrandiAI, the most comprehensive platform built to make your brand visible in AI-generated answers. Together, we will help chart your brand’s visibility across the entire Large Language Model (LLM) landscape, revealing exactly where you appear in generative results. We will then benchmark your performance across multiple AI engines to see how your brand stacks up against competitors and industry standards and translate complex data into actionable insights that inform a clear, effective GEO strategy. From there our team builds and executes a tailored GEO optimisation plan to ensure your brand is cited, trusted, and surfaced consistently.
