Crisis Communications
Human error, technical failure or malicious activity: the technology sector is rife with potential business-disrupting incidents. All organisations need to deal with unavoidable crises, from natural disasters to loss of leadership.
In an ever-connected world, bad news can spread (and multiply) fast, with small incidents quickly turning into reputation-decimating disasters. Furthermore, regulatory and legal frameworks such as GDPR mean that responding in the wrong way can have serious financial consequences.
Rapid response at perfect pitch
We have decades of crisis communications experience for some of the world’s biggest technology organisations. Coupled with our extensive network of media contacts, we are perfectly placed to get you on the front foot when it comes to crisis response. While our reaction times are rapid, our approach is always considered, with each press statement and social media post carefully devised to conform to a cohesive crisis communications plan.
Training and planning
Not every crisis can be predicted, but your business can prepare for disruptive eventualities. We help you develop a clear crisis communications framework covering both internal and external communications and appropriate lines of approach. We also deliver media training, building confidence for the big moments.
Reputation repair
In the aftermath of business downtime or disruption, there is often mitigation work to be done. Whether you need to explain clearly to all customers and partners what has happened and what you are doing next, or you need to reassure the marketplace that it is business as usual, crisis communications strategies should continue long after the original incident. We can help you rebuild your reputation and return your revenues to where they should be.
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