Learning & Development

The learning and development market in the UK is at an exciting juncture, with the government looking at better ways to drive up skills and productivity in the face of enormous opportunities and challenges presented by generative AI. Apprenticeships and skills boot camps are flexing to respond to this shift while learning management systems LMS are harnessing AI to make upskilling timely and relevant to daily work.  

Context has been working with clients in skills development, LMS and staff resourcing for over 30 years and has a keen understanding of the key issues that drive thought leadership and share of voice. Not only have we helped clients grow their business, but we have been built the sort of profile in the media that enables them to secure funding for acquisitions or achieve a multi-million-pound business sale.  

 

Thought Leadership for Media and Owned Content
We invest heavily in understanding the business and legislative environment so that we can help clients make a meaningful contribution to the industry conversation in the media. This level of understanding is also part of our offer in providing owned content such as blogs, white papers and case studies.
Awards Management
We have helped clients in L&D win many awards such as The Sunday Times Best Company to Work For and Sunday Times 100 (fastest growing private companies), EY Entrepreneur of the Year and numerous L&D, Sales and Tech sector gongs.
Webinar Management
As well as defining the topic and recruiting panellists, we also moderate webinars with one of our senior practitioners who, crucially, understands the subject matter. We can also offer in house editing and postproduction of webinar recordings for use on social media.
Crisis management
We have advised several clients in L&D on crisis media relations, working closely with trusted legal partners and HR experts to construct a legally-sound, iron-clad response.

Public Affairs 

Public Affairs in L&D is about shaping the conversations that determine the future of skills, training, and workforce development. We’ve supported clients across the sector to build meaningful relationships with policymakers and position themselves as trusted voices on national skills priorities. We have hosted panel discussion at party conferences, bringing together ministers, industry leaders, and training providers to debate the future of topics such as apprenticeships and lifelong learning. We ensure that clients’ perspectives are heard where it matters most, in the rooms where policy is formed and funding decisions are made. 

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