There is hardly one area of modern life that is not touched by developments in electronics. As we see with periodic supply chain interruptions in semiconductors and the ongoing race to secure the rare earth materials, we rely on advanced electronics for everyday functions like driving a car, checking our bank balance and heating our homes. As the pace of change accelerates there is an increasing need for robust test and measurement technologies as well as the all-pervasive silicon.  

We have worked with global leaders in areas from component design using AI and process simulation to test everything from mobile networks to self-driving cars. From a media perspective, you need a good network of specialist electronics writers as well as the vertical sector knowledge from automotive to telecoms and healthcare.  

Our 30 plus years in tech put us in a good position to spot a good story in the electronics market but also the humility to spot where we rely on the deep sector expertise of our clients. More than any other sector this needs a true partnership approach to content generation as we are not PhDs in physics, we are storytellers. 

Event support 

The electronics sector is a great believer in face-to-face networking and there are numerous high profile industry events like Productronica, Embedded World and Mobile World Congress. This is where clients can meet with the special breed of electronics journalists that like to get into the essence of what is new about your latest solution. We support our clients by organising events at shows like press breakfast or one to one interviews.