Who We Are
We are Context Public relations Limited, a company registered in England and Wales (number: 03643421) with registered office at The Motorworks, Chestergate, Macclesfield, Cheshire, England, SK11 6DU (“ContextPR”, “we”, “us” or “our”).
About this Privacy Policy
We respect your privacy and are committed to protecting your personal data. Our privacy policy gives you information about how ContextPR collects and uses personal data through the use of our website, including any data you may provide to us when you register with us, sign up to our newsletter, become our customer or provide us with a service. We are committed to safeguarding the privacy of our customers, partners, suppliers and website users.
Our website is only intended for persons over the age of consent and we do not knowingly collect data relating to children. Please do not use our website if you are under 18 unless your guardian has provided consent for you to do so.
Data Protection Laws: Our privacy policy complies with the General Data Protection Regulation (EU 2016/679) (“EU GDPR”) as well as the retained EU law version of the EU GDPR (the “UK GDPR”) and the Data Protection Act 2018 (together the “Data Protection Laws”) as at the above date of our Privacy Policy
Data Controller: ContextPR is the data controller, as required under the Data Protection Laws in the UK, and in this role we are responsible for your personal data. We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to our privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights (section 12), please contact our DPO using the information set out in the contact details section (section 13) below.
The personal data we collect about you
Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymised data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Usage Data: we may process data about your use of our website and services. This includes your internet protocol (IP) address, login data, time zone setting and geographical location, browser type and version, operating system and platform, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of this Usage Data is our analytics tracking system.
Account Data: we may process your account data. This includes your name and email address. The source of the Account Data is you or your employer.
Profile Data: we may process your information included in your personal profile on our website. This includes first name, last name, any previous names, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details.
Service Data: we may process your personal data that is provided in the course of the use of our services. This includes your name, job title, email address and telephone number. The source of the Service Data is you or your employer.
Publication Data: we may process information that you post for publication on our website or through our services.
Enquiry Data: we may process information contained in any enquiry you submit to us regarding our services.
Customer Relationship Data: we may process information relating to your customer relationships, including customer contact information. This includes your name, employer, job title or role, contact details and information contained in communications between us and you or your employer. The source of the Customer Relationship Data is you or your employer.
Transaction Data: we may process information relating to transactions, including purchases of services, that you enter into with us and/or through our website. This includes your contact details, card details and the transaction details.
Notification Data: we may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters.
Correspondence Data: we may process information contained in or relating to any communication that you send to us. This includes the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website content forms.
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity (the ‘anonymised data’ referred to above). For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
Please do not supply any other person’s personal data to us, unless they have given you their specific consent to do so or unless we clearly prompt you to do so. Please do not provide any information for minors or any other person unable to provide their consent in their own legal capacity.
Where we need to collect personal data by law, or under the terms of an agreement we may have with you, and you fail to provide that data, we may not be able to provide you with access to our website or provide services to you until you do so. In this case, we will contact you to resolve your concerns if this is the case at the time.
How we use your personal data
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
- Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
- Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter. You have the right to withdraw consent to marketing at any time by sending us an email asking us to stop emailing or contacting you.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Type of data | Purpose | Legal basis and retention period |
|---|---|---|
| Usage Data | For the purpose of analysing the use of the website and services. | a) Consent or b)Legitimate interest, namely monitoring or improving our website and services. We will retain this date for five years |
| Account Data | For the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. | a) Consent; b)legitimate interest, namely the proper administration of our website and business; or c) the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. We will retain this date for five years. |
| Profile Data | For the purposes of enabling and monitoring your use of our website and services. | a) Consent; b) legitimate interest, namely the proper administration of our website and business; or c) the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. We will retain this data for five years. |
| Service Data | For the purposes of enabling and monitoring your use of our website and services. | a) Consent; b) legitimate interest, namely the proper administration of our website and business; c) the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. We will retain this data for five years. |
| Publication Data | For the purposes of enabling such publication and administrating our website and services. | a) Consent; b) legitimate interests, namely the proper administration of our website and business; or c) the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. We will retain this data for five years. |
| Enquiry Data | For the purposes of offering, marketing and selling relevant services to you. | a) Consent; or b) legitimate interest. We will retain this data for five years. |
| Customer Relationship Data | For the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. | a) Consent; or b) legitimate interests, namely the proper management of our customer relationships. We will retain this data for five years. |
| Transaction Data | For the purpose of supplying the purchased services and keeping proper records of those transactions. | a) The performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract; or b) our legitimate interests, namely the proper administration of our website and business. We will retain this data for six years. |
| Notification Data | For the purposes of sending you the relevant notifications and/or newsletters. | a) Consent; or b) the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. We will retain this data for five years. |
| Correspondence Data | For the purposes of communicating with you and record-keeping. | Legitimate interests, namely the proper administration of our website and business and communications with users. |
We may process any of your personal data identified above for:
- the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. (a legitimate interest, namely the protection and assertion of any legal rights).
- the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. (a legitimate interest, namely the proper protection of our business against risks).
- such processing necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Direct marketing
During the registration process on our website when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us. We may also share your information with our contracted third parties with whom we have data processing terms to carry out services for us on a subcontracted basis. We or they may wish to contact you for this purpose by telephone, post, SMS or email. You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving the marketing.
We may also analyse your Profile Data, Publication Data and Correspondence Data to form a view which services and offers may be of interest to you so that we can then send you relevant marketing communications.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
Opting out of marketing
You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us on getintouch@contextpr.co.uk
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.
Cookies
For detailed information on the cookies we use, the purposes for which we use them and how to change your cookie preferences, please see our cookie policy at www.contextpr.co.uk/cookie-regulations.
Disclosures of your personal data
For the purposes set out in our privacy policy above we may share your personal data with the parties set out below:
- Our insurers and/or professional advisers: we may disclose your personal data insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
- Our suppliers, partners or subcontractors: we may disclose personal data categories such as Profile Data or Transaction Data, insofar as reasonably necessary for carrying out contracted work or to comply with legal requirements.
- Natwest Bank plc: financial transactions relating to our website and services are or may be handled by our payment service providers, Natwest Bank plc. We will share Transaction Data with our payment service providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at: https://www.natwest.com/privacy-policy.html
- Selected third parties:
- We may disclose your Enquiry Data to a supplier of services identified on our website for the purpose of enabling them to contact you so that they can offer, market and sell to you relevant services. Each such third party will act as a data controller in relation to the Enquiry Data that we supply to it; and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party’s use of your personal data.
In addition to the specific disclosure of personal data set out in this section, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
International transfers
We may transfer your personal data out of the UK to subcontractors that carry out certain functions on our behalf. Whenever we transfer your personal data out of the UK to subcontractors, we ensure a similar degree of protection is afforded to it by ensuring that equivalent safeguards are in place to the ones required under UK Data Protection Laws. We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data, namely, to other countries in the EEA.
You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Data retention
Details of retention periods for different aspects of your personal data are set out in the table in section 3 above.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
We may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
In some circumstances you can ask us to delete your data: see section 12 below for further information.
Your legal rights
You have a number of rights under data protection laws in relation to your personal data.
You have the right to:
- Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
- You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see section 6 for details of how to object to receiving direct marketing communications).
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data (see the table in section 3 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
- If you want us to establish the data’s accuracy;
- Where our use of the data is unlawful but you do not want us to erase it;
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, see Contact details (section 13).
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Contact details
Our website is owned and operated by Context Public Relations Limited.
We are registered in England & Wales under registration number 03643421 and our registered office is at: The Motorworks, Chestergate, Macclesfield, Cheshire, England, SK11 6DU
Our principal place of business is at: The Motorworks, Chestergate, Macclesfield, Cheshire, England, SK11 6DU
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact our DPO in the following ways:
- Name: Mr Frank Smith
- Email address: GDPR@contextpr.co.uk
- Postal address: The Motorworks, Chestergate, Macclesfield, Cheshire SK11 6DU
- Telephone number: +44(0)300 124 6100
Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review. This version was last updated on 18th September 2025
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
Third-party links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.