Talent Solutions Consultancy Ignata has appointed Context to deliver a content marketing campaign to drive awareness across its recruitment markets.

Ignata, which was founded in 2011 as an investment vehicle for specialist recruitment businesses, is the parent organisation to a range of companies including SF Group, Matt Burton Associates (MBA), Ignata Education, Exsurgo and SJC Partners.

Ignata is now set to take a more prominent role in uniting the various businesses under one banner in order to provide customers with access to a wider range of geographical and sector-specific recruitment, consultancy, insights and technology expertise. With offices in London, West and East Midlands, the North West and Yorkshire, Ignata provides recruitment services across the UK in a range of areas including education, legal, HR, financial services and executive appointments.

As part of increasing Ignata’s brand awareness among existing customers and prospects, the company decided to partner with Context to support an integrated content marketing campaign focused on driving traffic to a new company website, http://www.ignata.com/.

Matt Burton, Chief Client Officer at Ignata, said: “Our success to date comes from a relentless focus on being the recruiter of choice for all professional services requirements. Context’s credentials in the sector make them a perfect fit when it comes to understanding and helping us to achieve our business objectives.”

Frank Smith, Managing Director at Context, added: “Ignata has a refreshing approach that focuses on client-centric partnerships, making it easier for businesses to find and retain talented individuals. We look forward to helping them develop their brand and grow their business.”