Smart Home Specialist Somfy Enlists Context for UK PR Programme

Connected home specialist Somfy has selected Context to deliver B2B & B2C PR and Social Communications to support its ambitious plans for growth for 2020 across the UK & Ireland.

Somfy is a market leader in providing Smart management solutions for homes and buildings globally, helping improving people’s daily lives for over 50 years. Developed with comfort, ease of use, security and sustainability in mind, Somfy’s innovations automate and connect rolling shutters, curtains and blinds, gates and garage doors, lighting and heating, alarms systems and more.

Context will be responsible for delivering a comprehensive PR and social strategy, raising Somfy’s brand awareness in a rapidly competitive sector and expanding its online profile across the UK & Ireland, reaching both consumers and businesses with an interest in Smart Home solutions.

Sarah Boyle, Senior Account Manager of the Somfy account, said: “Somfy has established itself as a trusted provider in Northern Europe. We’re incredibly excited to be working with Margreet and team, and we look forward to playing a key role in helping the business achieve its goals. We’ve already had some strong results, and we’re looking forward to 2020 and beyond.”

Margreet van Kinschot, Marketing Communications Manager for Northern Europe at Somfy, said: “This is an exciting time for Somfy, and we’re looking forward to working with an experienced partner to help further raise our profile across the UK & Ireland.”

Margreet added: “Context is knowledgeable about our sector and have been able to build a PR & social content programme in line with our objectives.”