Stockholm-based finance process automation specialist Palette Software has hired Context to promote its innovative software solutions internationally.

Context previously handled media relations for Palette for six years and has been reappointed to handle its international PR, supporting the company’s sales and marketing activities in the UK and USA.

Context will be responsible for planning and delivering a comprehensive programme including digital content, thought leadership and media relations for Palette as it continues its international growth and delivers cutting edge solutions to its customers.

Anna Gunnarsson, Team Leader, Marketing at Palette Software said: “Time is a precious resource worldwide and most businesses are looking for ways to work more efficiently, which is why we help to streamline and automate the purchase-to-pay processes that often slow organisations down. Context has come on board at a crucial time to drive awareness of the full range of benefits that purchase-to-pay automation offers.”

Craig Coward, Director at Context said: “It’s great to work with Palette again. Their solutions are highly relevant in today’s increasingly regulated and efficiency-driven business environment and we’re looking forward to promoting their range of advanced solutions.”

Palette Software is the market leading provider of accounts payable automation and purchase to payment software in the Scandinavian countries, and helps customers worldwide to transform and automate their finance processes.