Managed services provider ITEC Group, has appointed Context to deliver a media relations campaign, focusing on the expansion of the brand to cover all aspects of IT management as well as their existing managed print services.

ITEC has over 30 years’ experience delivering customised, full-service, managed print and IT programmes across a variety of sectors including education, legal and the public sector. Since 2015, ITEC has focused on  diversifying its service offerings and expanding its reach via various strategic acquisitions. , They now cover every aspect of managed IT and have offices in 10 locations throughout the UK.

Their customer success stories include established brands such as Kawasaki and The Conservative Party, as well as not-for-profit organisations including Cornwall Air Ambulance.

Context will be responsible for delivering a comprehensive media relations campaign, promoting new and existing partnerships, product enhancements and building ITEC’s profile across sector verticals. This new agreement marks the fourth account win for the agency in 2019.

Jenni Livesley, senior account manager at Context said: “ITEC has established a solid reputation in managed print, but they are responding to a greater demand for more secure and integrated IT solutions. Their decision to diversify shows a real dedication to delivering tailor-made services to new and existing customers. We look forward to working with them as they explore new opportunities.”

Catherine Brown, Group Head of Marketing for ITEC, said: “Following an extremely successful growth strategy over the past few years, ITEC is at somewhat of a turning point in our history. We needed an experienced PR partner to help us transform our image to keep up with our reality—from print provider to full technology managed services provider. Context are using their experience in the technology sector to help us create and execute a communications strategy that works for us, our partners and our customers and we couldn’t be happier with the results so far.”

Context remain dedicated to providing effective public relations services internationally, having recently renewed partnerships with Germany agency Kafka Kommunikation.