Paris-based radio communications specialist ETELM has appointed Context to deliver a comprehensive public relations campaign, focusing on driving awareness of their offerings across various trade and international press.

ETELM are a global leader in professional mobile radio infrastructure, and their dedicated R&D division has enabled them to retain their technological independence and focus on innovation. The industries they serve include transport, oil and gas and the public sector, including emergency services.

Context will be responsible for delivering a comprehensive media relations and social media campaign, promoting new and existing partnerships, product enhancements and building ETELM’s profile across sector verticals.

This new agreement marks the fourth European account win for the agency in the last six months. Context remains dedicated to providing effective public relations services internationally and has recently renewed partnerships with European agencies including Kafka Kommunikation, based in Germany.

Nicolas Hauswald, CEO of ETELM, said: “Professional Mobile Radio still has a crucial role to play, despite the development of LTE and 5G networks across the world. Getting this message out to organisations in a range of sectors and regions requires a comprehensive PR strategy. Context’s experience of delivering programmes for clients in the telecommunications market made them the ideal choice.”

Etelm has over 35 years’ experience in radio communications and is headquartered just outside of Paris, France. The company’s solutions are available globally and it is a member of a range of professional groups including the Critical Communications Association (TCCA) and the European Telecommunications Standards Institute (ETSI).

Chris Hogg, Account Director at Context, said: “ETELM has an impressive reputation for innovation. By developing communications infrastructure that provides the best of LTE and radio networks, the company has produced a compelling proposition. We look forward to promoting this message on an international scale.”