Former ITV Web Reporter Luke McDowell has joined Context to support its growing tech B2B client base after a succession of new business wins.

Luke joins Context after a career in both television and PR, having spent time working as a researcher in daytime TV and online reporter for ITV News, before moving to Clarity PR where he gained experience working in blockchain and cryptocurrency.

In his new role, Luke will be working for clients in consumer technology, healthcare technology and unified communications. He graduated from the University of Salford with a Bachelor of Arts (BA) in Radio and Television.

Frank Smith, Managing Director at Context, said: “Luke brings with him a wealth of knowledge and contacts in broadcast media which will be invaluable to our clients. His enthusiasm for the industry and previous experience in blockchain and cryptocurrency makes him an integral part of the team.”

Context has secured a number of new retained clients over the last six months including talent solutions company Ignata, Warrington-based user profile and web data management specialist Avanite and primary care workforce development specialist Practice Managers Association (PMA).