Warrington-based user profile and web data management specialist Avanite has hired Context  to manage a media relations programme and raise its profile following a successful funding round.

Founded in 2015, software developer Avanite focuses on delivering enhanced user experience whilst providing IT managers with greater administrative control. The company recently secured half a million pounds in funding through a business angel network set up by Dow Schofield Watts to help recruit more staff, invest in product development and assist with sales and marketing.

Context will be responsible for enhancing Avanite’s profile across tech and end-user IT press with a focus on media outreach through a range of activities including press releases and thought-leadership articles. Context will also help the company establish itself as an emerging North West start-up to help drive online awareness.

Craig Coward, Director at Context said: “The Avanite leadership team has a reputation for developing market leading solutions as a result of years of sector experience and in-depth technical knowledge. We look forward to working with them to help drive awareness of their latest venture.”

TerriMichelle Hughes, Marketing Manager for Avanite said: “Context is renowned for having a solid understanding of complex technical issues and first class media contacts that enable them to deliver results. Our partnership with Context will support Avanite’s growth in the North West and help raise the profile of our innovative solutions.”