Part of Context’s initial brief was to support Wellbeing Software and Williams & Crosby with the launch of a new corporate website, providing SEO-rich content for all sections of the business.
The launch of the new company also coincided with Wellbeing Software’s attendance at UKRCO, a radiology congress and exhibition. Context managed a communications programme to support the launch of the brand, which included a comprehensive news and social media calendar and video interviews conducted on the company’s stand.
Since the launch, Context have been working closely with Wellbeing Software to devise a long-term marketing and communications strategy that includes regular content for the website, including downloadable marketing collateral and case studies, media outreach to key healthcare publications, email marketing support and a detailed social media strategy.
Context is also working with Wellbeing Software and Williams and Crosby to implement other digital marketing activity, including PPC, SEO and lead generation campaigns.
In the first quarter, Context secured coverage in major healthcare titles including Digital Health and Practice Business.
Context also produced a wide range of website content, including a downloadable guide to implementing collaborative radiology working, and a case study showcasing Wellbeing Software’s work with a group of clinical commissioning groups in North West London.
Since launching rebranded Wellbeing Software social media channels, Context has achieved over 26k impressions on LinkedIn and nearly 39k on Twitter, increasing engagement across the board.