SureCloud is a rapidly growing Gartner recognised GRC solutions and CREST accredited Cybersecurity and Risk Advisory service provider.
Context was enlisted to work with SureCloud to enhance its profile in the industry press and become an established thought leader in the space.
SureCloud wanted to broaden the reach for its solutions in more mainstream, consumer-facing media including the nationals, as well as key information security, general IT and business titles.
Context developed a focused media relations strategy, devised to achieve high quality, impactful coverage in target media. By highlighting the value of SureCloud’s offering, Context was also able to differentiate them from the rest of the market and showcase their new developments.
Multiple by-lined articles also helped to cement SureCloud as an industry thought leader, coupled with insightful and newsworthy research and data stories.
Context also ensured a close integration of content and media relations activities with other areas of content marketing. Articles published in the media were posted on the website and shared via social media, making a major contribution to SEO and lead generation.
Context achieved national coverage with features in the Sun, the Telegraph, Daily Mail and more.
Coverage was also secured in a wide range of trade media covering business, IT and technology titles, including SC Magazine, InfoSecurity, Information Age and IT ProPortal.
These pieces position SureCloud alongside international vendors and analyst firms, and help bolster them as an industry leader.
SureCloud has also been featured in Which? Magazine, BBC’s Rip Off Britain and Watchdog.