Context worked closely with the team at Raisin UK to determine the key messages and brand proposition that would ultimately drive the media relations programme. The campaign focused on the expertise and knowledge of the senior leadership team through a series of thought leadership articles and how-to guides suitable for finance and SME media.
Context also created a regular pipeline of press announcements detailing new contract wins for Raisin UK with up and coming challenger banks such as Axis Bank and United Bank UK.
Context achieved regular coverage in a range of target trade and regional publications including Greater Manchester Business Week, Banking Technology and and FS Tech. Following the PR campaign, PBF Solutions was subsequently acquired and became part of the larger Raisin Group.