The first thing that Context did was to manage a complete redesign of the Positive Solutions website.
Positive Solutions previous website had not been regarded as a critical marketing tool and did not accurately represent the business in its current state.
The redesign incorporated a refresh of the company’s brand identity, an upgrade to the look and feel of the site and an investment in fresh content, aimed at pharmacy businesses.
This included the creation of a blog section, which would contain tips and advice for pharmacists, including how to get the best out of their IT systems and information on running a pharmacy business in the face of a widespread reduction in government funding.
Following this redesign, the refreshed brand identity was also mirrored across all marketing collateral, including brochures and product datasheets.
Next, Context set about amplifying this new content through a range of channels in order to drive traffic to the new website. This included:
- Media Relations
- Email Marketing
- Search Engine Optimisation (SEO)
- Social Media
- Dashboard Reporting