Context pulled together a comprehensive PR programme, that included social media and content creation.
By focusing on the breadth of experience across the varying sectors, Context was able to pitch Ignata across several different sectors as well as recruitment trade press. From company updates to brand launches (Ignata Actuarial & Investments), Context created a regular news pipeline for the recruitment specialists.
By using the wealth of experience of Ignata’s senior team, Context was also able to make use of ‘newsjacking’ opportunities across national and lifestyle publications, placing Ignata front and centre regarding job interview advice and post-graduate job market insights.
Alongside regular thought leadership content, another umbrella company of Ignata, SF Recruitment, also commissioned Context to do a full research report.
Context secured extensive coverage across key recruitment trade and business press during the campaign timeline.
Overall coverage had an audience reach of over 228 million across national, trade and lifestyle media.
Key highlights included Recruiter, HuffPost, The Sun, Recruitment International and Recruitment Buzz.