Founded in 2015, Zivver is a leading provider of secure communications and data leak solutions. With a focus on protecting sensitive information, Zivver’s software adds a layer of security and privacy to email systems such as Outlook, M365 and Google to enable safe communication. With advanced encryption, data loss prevention tools and large file transfer capabilities, Zivver’s solutions help to mitigate human error and safeguard businesses.
Based in the Netherlands, Zivver serves more than 11,000 organisations in various markets and industries and is the market leader in the Dutch healthcare, municipal, government, and legal sectors. Zivver has been recognised by Gartner for several years as one of the four leading global providers of email data security.
With a solid footing in the Dutch marketplace, Zivver wanted to replicate this success in the UK as its second-largest territory. At this time, Zivver had little local brand recognition and sought a UK PR partner that had a strong background in IT and tech media relations.
"We chose Context as our PR and media partner due to the company’s strong track record in the tech space. Our initial ask was to raise awareness of Zivver in the UK, but the team in fact went beyond that, breaking into the US space and helping to strengthen our European presence."
Becky Jackson, Senior Content Marketing Manager
The strategy
With proven experience in IT and tech media relations, having worked with a range of security clients and MSPs including Check Point Software Technologies, AlgoSec and Systal, Zivver selected Context as its PR partner and the two firms began working together in July 2023. There was one clear objective – to raise Zivver’s profile within the UK and build a UK media presence.
Context built a strategy based around traditional “always on” PR, which was centred around a pipeline of strong, consistent news reporting within the trade media, with a public sector focus. This was supported with a programme of blogs, thought leadership articles and industry recognition award entries as Context worked to position Zivver as a security specialist in the UK.
Once this activity was established, Context adapted its strategy in line with the client’s needs and moved on to support Zivver by profiling the leadership team. This was done by securing speaker slots for C-suite team members on industry podcasts. For example, Zivver CISO, Nadine Hoogerwerf appeared on the Witty Podcast talking about her role as CISO, Zivver’s approach to secure communication, and her career journey in the tech and cybersecurity space. She also featured on Chatting with Christine: Women of Inspiration where she spoke about leadership, being a woman in cybersecurity, and how to create positive change in the industry. This type of activity helped to cement Zivver’s position as an expert in its field while building the profiles of key stakeholders.
Alongside this, a series of six webinars was produced entitled “Security Spotlight” covering topics such as compliance within email security and NIS2. The series launched during Cyber Security Month and Context prepared thought leadership articles and social media posts to support the webinars.
While the focus on UK media was very much front and centre, Context also harnessed media opportunities that arose within Europe and the US, strengthening Zivver’s European presence and building a stream of awareness in America through news stories, partnerships, speaking opportunities and awards.
"Context truly maximised the PR strategy to reach into markets beyond the UK, adapting with us as our requirements grew. This helped us to keep our European media presence consistent whilst creating a strong UK profile and breaking into the US, thus creating a solid international presence to support our growth plans."
Becky Jackson, Senior Content Marketing Manager
The results
Since Context began working with Zivver in July 2023, more than 70 press releases and 50 blogs have been produced. Over 200 pieces of press coverage have been secured across the tech and information security media space, along with verticals such as health, education and public sector, as well as national press. A range or Tier 1 coverage in titles such as Forbes, Sky News, IT Pro and Computer Weekly has been secured featuring rapid response commentary from key members of the Zivver leadership team.
Context supported Zivver with several award entries that helped to position the company as a cyber specialist. This resulted in success at the Cybersecurity Breakthrough Awards where Zivver was named Secure Communications Solution Provider of the Year in 2024. Zivver also appeared on the annual TechRound40 list as one of the most innovative and impactful start-ups. It was the highest-placed email security provider, ranking ahead of key competitors and reinforcing its strong market position. Zivver was also shortlisted in the British Security Awards, Digital Technology Leaders, PICCASO Privacy Awards, Computing Security Awards, TEISS and SC Awards.
"The flexibility that Context has shown in its PR strategy has been invaluable in supporting our changing business needs. The team boasts not just solid industry experience, but a real passion for the tech space and their creativity and ability to develop content beyond the headlines has helped us to break into new markets."
Becky Jackson, Senior Content Marketing Manager