The Challenge

Check Point is the world’s largest pure-play security vendor and enlisted Context in 2007 to bolster their media profile, they have remained on a retained basis for the past 11 years.

They first disrupted the cybersecurity industry by pioneering the FireWall-1 and their patented stateful inspection technology.

Having secured their status as an industry leader, Context now works with Check Point to enhance their UK profile and bolster their reputation as a pioneer in IT security.

The Solution

Context has built on the PR strategy over the years, evolving its messaging and activities to promote Check Point at the cutting edge of the security landscape.

Context used frequent and high profile press meetings with Check Point’s senior executives to reinforce the company’s strategy and vision alongside comprehensive thought leadership placements.

By conducting UK research and surveys to drive awareness of data leaks, breaches and losses by UK organisations, we generated strong coverage in key media, enabling Check Point to become the worldwide leader in their space.

The Results

Broadcast opportunities secured with Check Point executives being interviewed and profiled by numerous media outlets including Sky News, CNN, CNBC and Bloomberg.

Extensive coverage across core online and print media, including articles in leading IT security titles including SC Magazine, CRN UK, Microscope and Infosecurity Magazine.

Recently, Context were able to gain coverage across national and international media following Check Point Research’s discovery of security flaws in WhatsApp and all-in-one printers and fax machines. Key coverage included BBC News, The Sun, The New York Post, The Daily Mail and ABC News.