autoVHC is a leading provider of electronic vehicle health checks to franchised dealerships worldwide. Context implemented a data driven PR campaign, aimed at securing coverage in key automotive media targets.
autoVHC enlisted Context as their agency of record in early 2015. Their primary market is franchised car dealerships, and they were acquired by major player Snap-on in 2017.
autoVHC’s main aim is to raise awareness of autoVHC in the motoring trades and establish them as a thought leader in automotive aftersales.
Context focussed on the experience of the senior team to provide expertise and commentary around a variety of issues surrounding the aftersales vehicle industry.
By using autoVHC’s own data, Context were also able to develop data stories surrounding stats such as tyre conditions in winter, which resulted in national coverage.
Context also assisted with a redesign of the autoVHC website in 2017 and ensure regular content is used to update the site.
Coverage for data-driven stories and thought leadership pieces has included national titles such as The Sun and automotive press , including AMOnline and Motor Trader and Car Dealer Magazine. In 2017 alone Context achieved:
- 50+ editorial articles placed in key media
- 200+ followers across newly established social media
- Increase in social media following for the new company
Following the success of the media relations campaign, Context continues to work on additional resources for the autoVHC site.