Auto Service Finance (ASF) provides an interest free payment solution for automotive repairs using a platform that harnesses AI and machine learning to process immediate customer transaction decisions. Context helped ASF launch a new website and raise the company’s profile in the automotive media.

The Challenge

ASF enables motorists to split the cost of work across a number of installments at no extra cost, allowing them to ensure their vehicle is roadworthy at all times. It also enables garages, who pay a percentage on any work sold using ASF, to offer customers a flexible payment option.

ASF is offered in over 1500 licensed workshops across England and Wales including Peugeot, Citroen, Ford and Vauxhall.

The company enlisted Context’s support to finalise the launch of a new website and secure a regular presence in the automotive media. There was a particular focus in the brief to grow their profile in order to secure contracts and investment.

The Solution

Context assisted in both building the ASF brand and helping to launch the website, by delivering content for each page of the site and compiling a strategic launch campaign to publicise it.

Context then followed this initial launch with an extensive PR and social programme that aimed to help them raise their profile in the automotive industry and automotive and financial press.

The Results

Context secured coverage across key motoring trade target verticals including AMOnline, Motor Trader Magazine and Bodyshop Magazine. Their company’s growth during its start-up phase was also covered by Yahoo! Finance and other financial publications.

ASF also received a number of direct new business enquiries as a result of coverage gained in the automotive media.