Our white paper; How to make your Cybersecurity PR stand out from the crowd, gives you some insightful advice on how to secure your profile in such a crowded marketplace.
The new white paper covers everything from understanding the media landscape to making use of your in-house experts while giving tips on getting that tier one coverage on TV and in national media.
One of the key themes is the need to stay abreast of the news agenda so that your contribution is relevant and meaningful in a fast-moving market. It explains how you need to move beyond a reliance on just bashing out press release and adopt a more bespoke approach of comment, by-lined articles, case studies and original research, tailored to different media.
The white paper is free to download to anyone with a corporate email address. Click here to move to the download page. Interested in more guides and white papers? Go to our Resources section.