In the second in our series of Meet the Team profiles, Senior Account Manager, Jenni Livesley, explains her passion for Healthcare Technology PR and what challenges the tech industry will face in the future.
How did you get into PR?
I was in my third year studying Psychology with Sociology when I was introduced to the concept of working with ‘the media’. Following many, many months working on statistics in the computer lab, it was refreshing to work on something that I found genuinely interesting. After graduating, and a short time travelling the globe, I set to work finding my first job in PR.
And how did you join Context?
I approached Context after researching agencies that specialise in tech PR. I knew I wanted to work somewhere with a varied and interesting client portfolio, and Context certainly delivered. Eight years later, and I am still passionate about the business and the results we deliver for our clients.
What excites you most about tech PR?
Technology is pertinent to almost every sector, but the one that interests me the most is its application in healthcare. My curiosity stems from a stint as a GP receptionist, where I saw first-hand how health tech was changing frontline services. Given NHS England’s plans to make the healthcare service more ‘digital first’ and supplier agnostic over the next few years, it’s an exciting time to be working with progressive technology companies with a focus on central government procurement.
And what do you think will be the industry’s biggest challenge in the future?
I think there is a risk of ‘innovation fatigue’ in the tech sector because of the rate at which it evolves; one day we’re learning about IoT, the next its AI and Robotics. That is why we dedicate a lot of our time to research to make sure we’re well-informed of the latest developments and the ‘next big thing’. By becoming experts in our own right, we can deliver real value to our clients and set them apart from the competition.
Who would be your dream client?
I am a fan of TV and film, so I wouldn’t say no to one of the big studios; Universal, Sony Pictures (maybe even Disney).
What would be your last ever meal?
I am a perpetual dieter so anything with more than 500 calories!
Million dollar question but it would probably have to be Twister (I had aspirations of becoming a storm chaser when I was growing up).
What are you currently binge watching?
I recently went through a phase of watching dark crime dramas – especially the new series of Luther – so needed to watch something more light-hearted. That is why I am in the midst of a Gilmore Girls binge.
All-time favourite song?
My musical tastes change over time but right now I would have to say Thursday by Jess Glynne.