Doing Well by Doing Good

IN 2024 those companies that are doing well are doing so by doing good. Late last year the investment bank Morgan Stanley published its analysis of the market for funds with holdings in companies in the business of sustainability. The analysis found that sustainable funds outperformed their traditional peers in 2023 with a median return of 12.6 percent compared to traditional funds’ 8.6 percent.[i]

The cleantech industry is set to explode too, as the world looks to a future beyond the dirty economy created by oil. The International Energy Agency (IEA) estimates that in a net zero scenario, the global market for clean technologies could rise from £96 billion to £685 billion, surpassing the value of the oil market.[ii]

The UK has emerged as a particularly cultivating market for early-stage cleantech companies that are starting to disrupt existing markets for the better. A report by London Economics found that early-stage investment in UK clean tech companies has increased in recent years, both in the number of deals and overall value.

Specifically, between 2017 and 2021, the total volume of seed and venture investments in UK clean tech companies grew from approximately £163 million to approximately £420 million, with an overall increase of 158 percent and a compound annual growth rate of 27 percent.[iii]

There has never been a better time to be doing well by doing good. Britain is home to a raft of companies fundamentally transforming how humankind deploys the resources the world has afforded us. Telling this story in a compelling way is what Context Public Relations can help your organisation with.

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