As we reached the end of our first year working with Principle Networks at the end of 2024, we took a look back at our partnership and the successes we had over the 12 month period.
Principle Networks is an IT consultancy and managed service provider (MSP) that works to transform the way enterprises connect and secure their operations. Working closely with its customers, the firm works to simplify the IT infrastructure, preventing cyber risks and optimising IT spend to create business agility, efficiency and to better prepare organisations for the challenges of tomorrow.
Despite making strong progress with growth of 150% in its second year of trading, followed by a £2.35 million turnover in year three, Principle Networks hadn’t yet made an impact in terms of media voice and so partnered with Context to create a PR campaign, which translated the firm’s core messaging to the trade media while building the brand, supporting sales lead generation and improving Principle Networks’ domain authority.
Using the marketing pillars of ‘Giving up the legacy’, ‘Change management’ and ‘The workplace of the future’, Context delivered a strategy centred around news announcements targeting the trade, vertical and regional business media, case studies, white papers, thought leadership, blogs and an awards programme.
“Context possessed an unmatched ability in reaching key decision makers and differentiating our company from more established MSP competitors. PR and media outreach has been a big part of driving growth in the business, and we are excited to be continuing our working relationship with Context.”
Russell Crowley, CEO and Founder of Principle Networks
Following the first year’s work, Principle Networks saw a 14% increase in the share of media voice* following a campaign that delivered;
- 33 pieces of content created – 11 blogs, 7 case studies, 1 whitepaper, 5 press releases, 3 thought leadership articles and 6 award entries.
- 43 media placements – 12% of which appeared in tier one publications while 50% were featured in tier one – three publications.
- Media placements which generated an estimated 53,000 views.
- An average domain authority of 42 for the online media coverage secured.
- A 25% increase in the number of backlinks to the Principle Networks website.
- Coverage with a total audience of 2.2 million.
- Two award wins, plus one highly commended – an 83% shortlisting success rate.
You can read the full, in-depth case study about our work with Principle Networks on our website, here.