When it comes to PR and communications in the healthcare technology industry, government policy and peer-to-peer relationships play a prominent role in driving the agenda.
This is true across a range of industries of course, but more pronounced in the healthcare sector. Take the government’s recent focus on IT interoperability and the resulting plans, including its 2018 announcement of £200 million worth of funding for leading digital trusts.
Interoperability is often cited as the number one priority for most NHS IT leaders and it’s issues like this that healthcare technology providers must be mindful of when planning their communications approach. Ignore these narratives at your own peril. Your product alone is unlikely to ever be the story!