Context Welcomes Samson Dada Following New Account Wins

Former press officer Samson Dada has joined Context to support a growing client base after a succession of new business wins.

Samson, who graduated from De Montfort University with a Bachelor’s Degree in International Relations and Politics, spent several years working as a freelance PR and marketing consultant. His previous experience includes media relations for a major transport provider and time with a Macclesfield-based marketing agency. In his new role, Samson will be focusing on working for clients in the cybersecurity space.

Jenni Livesley, Senior Account Manager at Context, said: “Our client base has grown significantly over the last twelve months. Samson will play a key role in account development and securing top tier coverage for our clients, which he has already delivered. His ambition and enthusiasm for the cybersecurity industry makes him an integral part of the team.”

Context has secured a number of new retained clients over the last six months including healthcare technology company Distec and information security and compliance specialist Vigilant Software.